{"id":7185,"date":"2023-11-28T05:05:38","date_gmt":"2023-11-28T05:05:38","guid":{"rendered":"https:\/\/nefdigital.com\/?p=7185"},"modified":"2024-09-22T16:07:16","modified_gmt":"2024-09-22T16:07:16","slug":"the-importance-of-pop-material-in-advertising","status":"publish","type":"post","link":"https:\/\/nefdigital.com\/en\/2023\/11\/28\/the-importance-of-pop-material-in-advertising\/","title":{"rendered":"The importance of POP material in advertising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7185\" class=\"elementor elementor-7185\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62d6ce2 e-flex e-con-boxed e-con e-parent\" data-id=\"62d6ce2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e62f5f9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"e62f5f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The importance of POP material in advertising<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d60708a elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d60708a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7f530f1 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/nefdigital.com\/en\/2023\/11\/28\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>November 28, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6863c75 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/nefdigital.com\/author\/admin\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tadmin\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db9d393 e-con-full e-flex e-con e-parent\" data-id=\"db9d393\" data-element_type=\"container\" data-e-type=\"container\" 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https:\/\/nefdigital.com\/wp-content\/uploads\/2023\/11\/blank-standing-sign-text-message-1024x683.jpg 1024w, https:\/\/nefdigital.com\/wp-content\/uploads\/2023\/11\/blank-standing-sign-text-message-768x512.jpg 768w, https:\/\/nefdigital.com\/wp-content\/uploads\/2023\/11\/blank-standing-sign-text-message-1536x1024.jpg 1536w, https:\/\/nefdigital.com\/wp-content\/uploads\/2023\/11\/blank-standing-sign-text-message-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81c00a6 elementor-widget elementor-widget-post-navigation\" data-id=\"81c00a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/nefdigital.com\/en\/2023\/11\/28\/impact-of-big-data-on-sales\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f8ce0b7 e-flex e-con-boxed e-con e-parent\" data-id=\"4f8ce0b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85c1806 elementor-widget elementor-widget-text-editor\" data-id=\"85c1806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\"><strong>The importance of POP material in advertising<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Point-of-purchase (POP) material is a marketing tool used at retail locations to capture consumer attention and drive sales. This type of material can be very effective, as it is placed at the exact moment the consumer is making a purchasing decision.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Benefits of POP material<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">POP material offers a number of benefits for businesses, including:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Increases product visibility:<\/strong> POP material helps products stand out from the competition and be more visible to consumers.<\/li>\n\n<li><strong>Generates brand awareness:<\/strong> POP material helps reinforce the company&#8217;s brand image and create greater recognition of it.<\/li>\n\n<li><strong>Stimulates impulse purchases:<\/strong> POP material can help stimulate impulse purchases, as consumers are motivated to buy a product when they see it directly.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Types of POP material<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">POP material can be very diverse, and there are different types that can be used at retail locations. Some of the most common types of POP material are:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Displays:<\/strong> Displays are an effective way to showcase products and capture consumer attention.<\/li>\n\n<li><strong>Fixtures:<\/strong> Fixtures are a way to highlight a product or promotion.<\/li>\n\n<li><strong>Banners:<\/strong> Banners are a way to capture consumer attention and communicate important information.<\/li>\n\n<li><strong>Point-of-sale:<\/strong> Point-of-sale is a way to make it easier to purchase a product.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>How to use POP material effectively<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">For POP material to be effective, it is important to use it properly. Some tips for using POP material effectively are:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Choose the right type of POP material:<\/strong> The type of POP material used should be tailored to the product or promotion that you want to highlight.<\/li>\n\n<li><strong>Place the POP material in the right place:<\/strong> The POP material should be placed in a place where it is visible to consumers.<\/li>\n\n<li><strong>Use an attractive design:<\/strong> The design of the POP material should be attractive and capture consumer attention.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Conclusions<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">POP material is a very effective marketing tool that can help businesses increase sales and improve brand image. For POP material to be effective, it is important to use it properly, choosing the right type of material, placing it in the right place, and using an attractive design.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06a937d e-con-full e-flex e-con e-child\" data-id=\"06a937d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-252ea49 elementor-widget elementor-widget-heading\" data-id=\"252ea49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Share the Post:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee329b9 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal 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54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5966eb e-con-full e-flex e-con e-parent\" data-id=\"a5966eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f31ba68 elementor-widget elementor-widget-heading\" data-id=\"f31ba68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7985f6 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elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7187 post type-post status-publish format-standard has-post-thumbnail hentry category-ingles en-US\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nefdigital.com\/en\/2023\/11\/28\/impact-of-big-data-on-sales\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/nefdigital.com\/wp-content\/uploads\/2023\/11\/man-using-tablet-work-connect-with-others-scaled.jpg\" class=\"attachment-full size-full wp-image-7180\" alt=\"\" srcset=\"https:\/\/nefdigital.com\/wp-content\/uploads\/2023\/11\/man-using-tablet-work-connect-with-others-scaled.jpg 2560w, https:\/\/nefdigital.com\/wp-content\/uploads\/2023\/11\/man-using-tablet-work-connect-with-others-300x200.jpg 300w, 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In the<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/nefdigital.com\/en\/2023\/11\/28\/impact-of-big-data-on-sales\/\" aria-label=\"Read more about Impact of big data on sales\" tabindex=\"-1\" >\n\t\t\tRead More\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7185 post type-post status-publish format-standard has-post-thumbnail hentry category-ingles en-US\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/nefdigital.com\/en\/2023\/11\/28\/the-importance-of-pop-material-in-advertising\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/nefdigital.com\/wp-content\/uploads\/2023\/11\/blank-standing-sign-text-message-scaled.jpg\" class=\"attachment-full size-full wp-image-7178\" alt=\"\" srcset=\"https:\/\/nefdigital.com\/wp-content\/uploads\/2023\/11\/blank-standing-sign-text-message-scaled.jpg 2560w, https:\/\/nefdigital.com\/wp-content\/uploads\/2023\/11\/blank-standing-sign-text-message-300x200.jpg 300w, https:\/\/nefdigital.com\/wp-content\/uploads\/2023\/11\/blank-standing-sign-text-message-1024x683.jpg 1024w, https:\/\/nefdigital.com\/wp-content\/uploads\/2023\/11\/blank-standing-sign-text-message-768x512.jpg 768w, https:\/\/nefdigital.com\/wp-content\/uploads\/2023\/11\/blank-standing-sign-text-message-1536x1024.jpg 1536w, https:\/\/nefdigital.com\/wp-content\/uploads\/2023\/11\/blank-standing-sign-text-message-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/nefdigital.com\/en\/2023\/11\/28\/the-importance-of-pop-material-in-advertising\/\" >\n\t\t\t\tThe importance of POP material in advertising\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The importance of POP material in advertising Point-of-purchase (POP) material is a marketing tool used at retail locations to capture<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/nefdigital.com\/en\/2023\/11\/28\/the-importance-of-pop-material-in-advertising\/\" aria-label=\"Read more about The importance of POP material in advertising\" tabindex=\"-1\" >\n\t\t\tRead More\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7869a74 e-con-full e-flex e-con e-parent\" data-id=\"7869a74\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f081050 e-con-full e-flex e-con e-child\" data-id=\"f081050\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97ab7a3 elementor-button-align-center elementor-hidden-mobile elementor-widget elementor-widget-form\" data-id=\"97ab7a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" >\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"7185\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"97ab7a3\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_1797585 elementor-col-100\">\n\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_1797585]\" id=\"form-field-field_1797585\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Phone\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-upload elementor-field-group elementor-column elementor-field-group-field_a9627c7 elementor-col-100\">\n\t\t\t\t\t\t\t<input type=\"file\" name=\"form_fields[field_a9627c7][]\" id=\"form-field-field_a9627c7\" class=\"elementor-field elementor-size-sm  elementor-upload-field\" multiple=\"multiple\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha elementor-field-group elementor-column elementor-field-group-field_a94c03b elementor-col-100\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_a94c03b\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6Lcor7snAAAAAPCyrG_zWNb-_1UlOBoosDVWRU5T\" data-type=\"v2_checkbox\" data-theme=\"light\" data-size=\"normal\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-393520b e-con-full e-flex e-con e-child\" data-id=\"393520b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f64e92 e-con-full e-flex e-con e-child\" data-id=\"3f64e92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be93317 elementor-widget elementor-widget-heading\" data-id=\"be93317\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contact us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-824f000 elementor-widget elementor-widget-text-editor\" data-id=\"824f000\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hello!<\/span><\/p><p><span style=\"font-weight: 400;\">We would love to collaborate with you. Please leave us your name, email address and a message with the details of your project. If you have relevant files, you can also attach them.<\/span><\/p><p><span style=\"font-weight: 400;\">We look forward to receiving your message and working with you to bring your ideas to life.<\/span><\/p><p><span style=\"font-weight: 400;\">Thanks and best regards!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8da26 elementor-widget elementor-widget-image\" data-id=\"0a8da26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"171\" height=\"53\" src=\"https:\/\/nefdigital.com\/wp-content\/uploads\/2023\/07\/Layer_1.png\" class=\"attachment-medium size-medium wp-image-223\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-409c059 elementor-button-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-widget-widescreen__width-initial elementor-hidden-widescreen elementor-widget elementor-widget-form\" data-id=\"409c059\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" >\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"7185\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"409c059\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_39734c7 elementor-col-100\">\n\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_39734c7]\" id=\"form-field-field_39734c7\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Phone\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-upload elementor-field-group elementor-column elementor-field-group-field_a9627c7 elementor-col-100\">\n\t\t\t\t\t\t\t<input type=\"file\" name=\"form_fields[field_a9627c7][]\" id=\"form-field-field_a9627c7\" class=\"elementor-field elementor-size-sm  elementor-upload-field\" multiple=\"multiple\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha elementor-field-group elementor-column elementor-field-group-field_4a38caf elementor-col-100\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_4a38caf\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6Lcor7snAAAAAPCyrG_zWNb-_1UlOBoosDVWRU5T\" data-type=\"v2_checkbox\" data-theme=\"light\" data-size=\"compact\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9845d5a e-con-full e-flex e-con e-child\" data-id=\"9845d5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0acdada e-con-full e-flex e-con e-child\" data-id=\"0acdada\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63e693e elementor-shape-circle elementor-grid-2 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"63e693e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin-in elementor-repeater-item-9d5e1d8\" href=\"https:\/\/www.linkedin.com\/company\/nef-digital-publicidad-sas\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin-in<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin-in\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-b90c744\" href=\"https:\/\/www.facebook.com\/profile.php?id=100067790373166&#038;mibextid=LQQJ4d\" target=\"_blank\">\n\t\t\t\t\t\t<span 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255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-af59982\" href=\"https:\/\/www.youtube.com\/@nefdigitalpublicidad\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The importance of POP material in advertising Point-of-purchase (POP) material is a marketing tool used at retail locations to capture consumer attention and drive sales. This type of material can be very effective, as it is placed at the exact moment the consumer is making a purchasing decision. Benefits of POP material POP material offers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/nefdigital.com\/?p=7169","footnotes":""},"categories":[19],"tags":[],"class_list":["post-7185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingles","en-US"],"_links":{"self":[{"href":"https:\/\/nefdigital.com\/wp-json\/wp\/v2\/posts\/7185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nefdigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nefdigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nefdigital.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nefdigital.com\/wp-json\/wp\/v2\/comments?post=7185"}],"version-history":[{"count":12,"href":"https:\/\/nefdigital.com\/wp-json\/wp\/v2\/posts\/7185\/revisions"}],"predecessor-version":[{"id":8084,"href":"https:\/\/nefdigital.com\/wp-json\/wp\/v2\/posts\/7185\/revisions\/8084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nefdigital.com\/wp-json\/wp\/v2\/media\/7178"}],"wp:attachment":[{"href":"https:\/\/nefdigital.com\/wp-json\/wp\/v2\/media?parent=7185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nefdigital.com\/wp-json\/wp\/v2\/categories?post=7185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nefdigital.com\/wp-json\/wp\/v2\/tags?post=7185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}